Online Marketing Newletter

Up-to-date advice for online retailers on how to develop a unique identity and grow your website traffic and sales.

PPC Ads – Revenue is Vanity Profit is Sanity

PPC Ads – Revenue is Vanity Profit is Sanity
In many ways, Google Ads is great. Like consumers, businesses vote with their wallets; if Google Ads didn’t work at all no one would use it. If yo...

How to do Great Things Online – 14 Top Tips

When a visitor lands on your website, looking to buy, you MUST get a lot of small things right, if you want them to buy from YOU: They need to se...

Our Blueprint for Ecommerce Success

We apply our Blueprint for Ecommerce to everything we do. Put simply, we think that the secret to online retail success is having a clear proposit...

When Boring is Good

“The problem with my business is that we just sell the same thing as our competitors. We don’t have a USP,” I am told quite often. In response, I ...

Take Back Control of Your Online Business

Running an ecommerce business is hard work, especially when it is successful. In the early years, it is easy to keep a close eye on pretty much ev...

Four Steps to Niche Marketing Success

At the beginning of the year I suggested that finding a niche market to dominate was an essential resolution for online retailers. for me, it is a...

Four Essential Resolutions for Online Retailers

Happy New Year! If you have managed to have a break over the Christmas season, no doubt you will have spent some time reflecting on the events of ...

Reduce the Impact of GDPR with Customer Segmentation

This article was updated in December 2018. If you were aware of the General Data Protection Regulations (GDPR for short) that came into effect on 2...

Google Rankings Are Not Enough

Google rankings aren’t forever Looking after your Google rankings is important, but it isn’t enough. You may have had good rankings for years, but...

How to Maximise Your Christmas Sales

Christmas will soon be upon us. Most big businesses already have their marketing plans in place for Christmas and the more recent UK phenomenon of...

Are You Missing Online Sales?

I have three questions for you about your online business: Have you lost something? Did you have more online sales than you have now? Where have ...

Why YOU Need Advice…

Sorry, for the capitals in YOU – I’m not getting at you personally – the YOU is meant to be universal. WE all need advice from time-to-time, or ra...