Mark Ballett is an ecommerce expert with more than 25 years’ experience helping retailers to grow and evolve. He was Supply Director of Cable & Wireless, and CEO of several telecoms companies at the beginning of the internet era, played a leading role in an £80M broadband start up, as well as leading Norweb Telecom's growth from £10M to £100m turnover.
I have three questions for you about your online business:
- Have you lost something?
- Did you have more online sales than you have now?
- Where have they gone and what are you going to do about it?
If you sell online and find that sales aren’t quite what they once were, you are not alone. It’s a natural consequence of competition and for sure all retail activities online are now very competitive. Online retail is mainstream now and it is arguably more transparent and vulnerable than it was on the High Street. Entry barriers are lower too. No wonder you’ve lost sales.
In a market place that is evolving you need to evolve too if you want to maintain your sales, let alone grow. You need to change. But change what? The answer to that question is deceptively simple. You need to put your best foot forward, to focus – often refocus – behind your best offerings. To do that you need to understand what they are and then sharpen your online presence so that there is no ambiguity about what your focus is and why?
To do this requires a blend of technical competence and know-how about selling online – both operations and promotion – and a thorough understanding of how to manage this sort of business change. We are specialists in online retail business recovery and development. Phil has great technical expertise in all things to do with selling online and Mark have been a change agent for decades.
- Have your online sales dipped recently?
- Do you need to rebuild online sales, or rekindle growth in your online business?
- Has your search engine visibility declined?
If so, we can help.
We use your own data to better understand why your business has been successful in the past. We help you solve technology problems on the website that have damaged search engine visibility and sales conversions. We help you to refocus the business so you can confidently move forward and regenerate growth.
If you need help, please read more about our ecommerce sales recovery services, or contact us using the form below.