Mark Ballett is an ecommerce expert with more than 25 years’ experience helping retailers to grow and evolve. He was Supply Director of Cable & Wireless, and CEO of several telecoms companies at the beginning of the internet era, played a leading role in an £80M broadband start up, as well as leading Norweb Telecom's growth from £10M to £100m turnover.
We apply our Blueprint for Ecommerce to everything we do.
Put simply, we think that the secret to online retail success is having a clear proposition, which is different to what others are offering, and attractive to enough people to make a business of it.
If you don’t have a strong proposition, no amount of tinkering with the look and feel of your store, how it works, or investing in promotional activities is going to make much of an impact.
Of course, if you do, it will make a big impact. But we find that often this broader marketing foundation is overlooked and that is a problem. So, we think you need to get the fundamentals right first, before doing the other stuff.
We then focus on the following:
Once you have a clear proposition you need to hone your marketing messages to attract the people most likely to buy your version of whatever it is you are selling. You need to appeal to that segment of the audience that values the way you do it, whatever ‘it’ is, the most.
When they get to your store, new visitors must find what they expecting to see. First and foremost, what you offered in your marketing messages needs to be the same, only more strongly set out. They need to see that they have come to the right store. They also need to feel you are a credible business and that they can trust you to deliver what you promise.
As a retailer, you need to take prospective ecommerce customers on a journey that ends up with them pressing the BUY button. At any stage, you can do or say something that will spook them. This is particularly so at Check Out, so how the customer journey ends require a lot of thought.
EcomEvolve offer a one-stop shop for all your ecommerce needs. We will always encourage you to consider the bigger picture, even if you just want us to run an outsourced service, like pay per click advertising, or SEO, or build you a dashboard, or provide some technical help and support.
We do all these things, but we do it in our particular Blueprint way.
Please contact us to apply these principles to your business.
We are here to help
It doesn’t matter how ‘ordinary’ you think you are. If you are, or have been successful, then there is almost certainly a group of potential customers who think you are great.
If you would like to find out who they are, call us today on 01932 450654 or email us using the form below.