Nothing succeeds like success 📈

Nothing succeeds like success 📈

One of the most important lessons I learned when I worked for Actinic Software and Postcode Anywhere was that nothing succeeds like success.

It might be a trite tautology, but it’s the reason why companies like Google, Microsoft and Apple will dominate their markets for years to come.

Once you are a market leader, it becomes very hard for competitors to steal your crown because everything works in your favour.
  • Large numbers of people are invested in you and don’t want you to fail
  • Every competitor is compared to you, so you get mentioned in every article and review.
  • Your brand protects your customers; they don’t get the blame when things go wrong.
  • You have more power than your competitors, so they can’t cut better deals.
  • You have more money than your competitors, so they can’t out-market you and they can’t out-develop you.

Which begs the question, can small businesses succeed?

They can and they do, most notably by:

- Using technology to disrupt markets, like Uber and Airbnb.

- Focusing on small but significant customer segments. Becoming the big fish in a small pool.

What pool are you the big fish in? We can help you find out.

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