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25 Years' Experience

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UK-Based Team

Shopify Partner

EcomEvolve deliver another successful Shopify migration

The Baseball and Softball Shop (TBASS) is a family-run business that was founded by managing director, Bradley Jones in 2007.

As a keen softball player, Bradley was frustrated by the cost of equipment in the UK and the lack of choice, so he set up TBASS to supply high quality kit at affordable prices to UK players, coaches and clubs.

“We would recommend EcomEvolve to any retailer wanting to give their online business a new lease of life.”

15 years on, while the business continued to be successful, TBASS was facing increased competition and its desktop ecommerce platform was struggling to cope.

“The old desktop system served us very well over the years,” said Bradley.

“But we needed a more contemporary design, access to next generation marketing tools and seamless integration with Despatch Cloud – the system used by our fulfilment company.”

TBASS chose EcomEvolve to migrate their system, because of its deep understanding of ecommerce and Shopify, plus its ability to provide an all-in-one solution at an affordable price.

“Phil and Mark were quick to understand what our business needed and the importance of completing the project in time for the start of the season.” Said Bradley.

“They also invested time resolving some of the more complex aspects of the project before it started, which was a great confidence builder.”

The project

The project progressed through four stages of delivery.

  1. EcomEvolve reviewed the available traffic and sales data and adjusted the market positioning for the business as “The UK’s Baseball & Softball Club Shop”.

  2. Once the market positioning was agreed, EcomEvolve developed a new design for the online store.

  3. EcomEvolve then migrated the content to Shopify and implemented the design.

  4. Finally, EcomEvolve helped TBASS integrate Shopify with Despatch Cloud and launched the new online store.

Speedy returns

“We received our first order within a few minutes of the new store going live. Within a few days, the Google Ads and Facebook shop were up and running and sales were well ahead of the previous year.” said Bradley.

“As a result of Phil’s and Mark’s business experience and technical and marketing skills we probably have the best online store in our sector and are well placed for future success.

“We would recommend EcomEvolve to any retailer wanting to give their online business a new lease of life.”

If you would like to discuss an ecommerce platform migration with EcomEvolve, please don’t hesitate to contact us on +44 (0)1932 450654 or using the form below.

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