translation missing: en.Strengthen Your Market Position: Strengthen Your Market Position
We can help you to position your business in your target audience's minds to strengthen your brand, build a more loyal customer base, and establish a firm foundation for sales growth.
The most successful online businesses have great brands. They don't just happen, they need to be crafted over time. We are experts in Retail Marketing and Branding for Online Stores and have helped people build stronger businesses for 25 years.
A small investment in positioning your business in your target customers' minds can make a big impact on your success. It can refresh your online presence, strengthen your brand, build a more loyal customer base, and establish a firm foundation for sales growth.
Why Worry About Market Position?
A clearly thought out market position is at the heart of a great brand. Brands create value, they allow you to charge more and retain customers. They evolve as a business grows so need to be built on strong foundations and kept up to date. However, a lot of online stores' brands are only partly formed and can be better shaped and positioned, making it easier to succeed.
How We Work
We start all our projects by making sure our clients get the basics right so they can put their best foot forward and be as successful as they can be.
Typically, we would do the following:
- Competitive Analysis - how strong you are compared to the competition.
- Market Share - how much of the demand choose you, and why.
- Customer Segmentation - how your customers can be best organised.
- Brand Positioning - the best way to get people to think about your brand going forward.
- Communication Paths - how to get noticed.
- Messaging - the segment messages most likely to work.
- Activity Plan - how best to action all of the above.
We also cover all the technical aspects of ecommerce, often building, migrating and supporting online retailers, but all we do is built on a firm foundation of market positioning and brand clarity.
How Much Does it Cost?
As the scope of the work varies, so does the cost. If you would like to find out more about our online services, please contact us for a free consultation using the form below.