Pay Per Click Advertising
Many businesses avoid using online advertising, because the systems are difficult to setup and hard operate at a profit.
In the last few years, Google – who process more than 90 per cent of all web searches in the UK – has redesigned its results pages. Many of the changes encourage users to click on sponsored links and discourage users from leaving Google altogether.
Even if you retain high rankings for your most important product pages, then the proportion of users who go on to visit you site will be decreasing, and more will be responding in other ways.
Online advertising can help solve this problem. It enables you to generate traffic by setting up campaigns when you need them and switching them on and off as required.
What is PPC?
Pay-per-click (PPC) – also known as cost per click (CPC) – is an internet advertising model used to direct traffic to websites, in which an advertiser pays a publisher (typically a website owner or a network of websites) when the ad is clicked.
Pay-per-click is commonly associated with first-tier search engines (such as Google and Bing). Social networks such as Facebook and Twitter have also adopted pay-per-click as one of their advertising models & Google Ads has five different advertising networks, the most popular being & Search and Shopping.
The main purpose of PPC is to get traffic to visit your site. It is particularly important for new businesses, before they have established a strong presence online.
How we help
We can advise on all aspects of PPC advertising, from helping you to get started, to advice on your current activity and how it can be improved. However, our approach is a little different to agencies with a pure PPC focus as we believe that to make it work you need to align all aspects of your marketing behind your PPC campaign.
Put simply, to make PPC work you need to do three coordinated things:
Attract traffic to the site, but not just any traffic, you need to attract people most likely to buy what you are selling.
When they get to the site they need to see immediately what they are looking for and then find the site to be easy to navigate etc.
Your overall offer, has to be better, in some way, than others they have found online. By taking this more holistic approach you have a much better chance of getting the most from PPC.